Month: August 2019

Google Analytics 12 Common Analytics Mistakes

Google Analytics: 12 Common Analytics Mistakes

Google’s Analytics platform has done wonders in helping businesses better understand their digital presence and improve traffic to their sites over time, however, if not implemented carefully it can be disastrous. Rolling out Google Analytics and measuring the right KPIs can be a tricky process for marketers; the wrong data can lead you towards poor …

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Remarketing: How To Improve Your Digital Marketing Conversion Rates

Remarketing: How To Improve Your Digital Marketing Conversion Rates

I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC marketer’s chest that takes your …

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