Businesses need to ensure their site is ranking high in the Google organic results. However, doing so is a process that takes time. Fortunately, there is a method that can be used to generate traffic and bring in new leads. This technique is known as pay-per-click advertising. What is Pay-Per-Click Advertising? Pay-per-click or PPC advertising …
Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …
Google AdWords: Seasonality Adjustments with Smart Bidding Read More »
Advertising on YouTube might seem a little intimidating at first, but once you get the hang of it, it can be super easy and a pretty interesting thing to do. This article will act as your personal guide and take you through the whole process of setting up and launching YouTube ads, step-by-step. It’s a …
Google has been trying to play around with its smart bidding function over the last few years, and as of last year, it finally announced some updates. In August 2008, Google updated eligible campaigns to Enhanced CPC Bidding, the main purpose behind which was to show your ads when they were most likely to get …
Being able to track the users visiting your website can be really helpful for you as a marketer and help you define a strategy to improve your audience retention. The marketers are usually able to access the data for those users who fill out any personal information forms while they are at your site, but …
How to Use LinkedIn Website Demographics to Improve Your Marketing Read More »
Right now, approximately 68% of those living in the United States use Facebook. Of those who use Facebook, almost 75% of them will check the website at least once per day, which is far higher than other social media websites. For businesses, this is a lot of potential customers that can be reached quickly and …
