How to Use LinkedIn Website Demographics to Improve Your Marketing

Being able to track the users visiting your website can be really helpful for you as a marketer and help you define a strategy to improve your audience retention. The marketers are usually able to access the data for those users who fill out any personal information forms while they are at your site, but …

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Average Position Is Going Away; What's Next? 4 New Google Ads Metrics

Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. ​​Google is not shy about quickly and decisively killing of parts of its business it no longer views as valuable, and you better believe that features are no stranger to this cold chopping block. In February …

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The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating additional website functionality. They can …

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Google Broad Match & Phrase Match Are (Essentially) Becoming One

Google: Broad Match & Phrase Match Are (Essentially) Becoming One

Google is (currently) the most used search engine all over the globe, receiving more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two year old! While Google continues to cement its position on the top of the search engine pile, not all of these …

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