How To Quickly Audit your Own Google Ads Keywords

Hey – you want to do a quick audit of your Google Ads account to check up on what your PPC consultant is doing? Here is a quick-hit start to an audit, that will help you tune up your Google AdWords. These steps are current as of July 2019; Google is constantly updating its reports

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SKAGs Are Friends Not Food

You need to be using Single Keyword Ad Groups (SKAGs). That’s all for today, don’t forget to like and subscribe! Oh okay fine I’ll go into more detail. They’re more work for people like me to set up, but that doesn’t matter because I like effort. The best things in life take maximum effort (except

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Phrase Matching: Google Ads vs Microsoft Ads

When tracking performance of your ads across multiple search platforms you may be surprised to discover that the same strategy used across multiple platforms won’t work the same. In particular Bing and Google Ads have very different behaviours…

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