What is the Instagram Checkout Feature? (And How it Affects Ads)

Instagram added a new feature allowing them to become a full-fledged commerce business. The Instagram checkout feature allows you to purchase a product right on Instagram without leaving the app. And your payment information is securely saved after you make your first purchase allowing you to only enter your information one time. Retailers will have …

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Seasonality Adjustments

Google AdWords: Seasonality Adjustments with Smart Bidding

Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …

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LinkedIn Website Demographics

How to Use LinkedIn Website Demographics to Improve Your Marketing

Being able to track the users visiting your website can be really helpful for you as a marketer and help you define a strategy to improve your audience retention. The marketers are usually able to access the data for those users who fill out any personal information forms while they are at your site, but …

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