How to Get Results With Google AdWords When You Have a Low Search Volume

Have you launched a campaign with Google Adwords listing all your keywords for your new product and the next day you find your keyword has ‘low search volume’ status? This is not uncommon. If you have a brand new product or site, people can’t search for something they don’t know exists.  Low search volume means …

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What is the Instagram Checkout Feature? (And How it Affects Ads)

Instagram added a new feature, Instagram checkout, allowing them to become a full-fledged commerce business. The Instagram checkout feature allows you to purchase a product right on Instagram without leaving the app. And your payment information is securely saved after you make your first purchase allowing you to only enter your information one time. Retailers …

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Smart Bidding

Google AdWords: Seasonality Adjustments with Smart Bidding

Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …

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