Google AdWords

The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating additional website functionality. They can …

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Remarketing: How To Improve Your Digital Marketing Conversion Rates

Remarketing: How To Improve Your Digital Marketing Conversion Rates

I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC marketer’s chest that takes your …

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