Google AdWords

How to Get Results With Google AdWords When You Have a Low Search Volume

Have you launched a campaign with Google Adwords listing all your keywords for your new product and the next day you find your keyword has ‘low search volume’ status? This is not uncommon. If you have a brand new product or site, people can’t search for something they don’t know exists.  Low search volume means …

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Smart Bidding

Google AdWords: Seasonality Adjustments with Smart Bidding

Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …

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Average Position Is Going Away; What's Next? 4 New Google Ads Metrics

Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. ​​Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold chopping block. In February 2019, …

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Google Broad Match & Phrase Match Are (Essentially) Becoming One

Google: Broad & Phrase Match Types Are (Essentially) Becoming One

Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, not all of these searches …

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