PPC Marketing is an ever-changing discipline. Using the power of Search Engine data on platforms like Google and Facebook, the automated buying of ad space is carefully controlled and optimized by me and my team of Pay Per Click specialists. Following the trends may not be what you do in your wardrobe, but you SHOULD pay attention to the often rapid movement that happens online.
BE WHERE YOUR CUSTOMERS ARE
At the base of every great pay per click advertising campaign is keyword research. By using various tools, I’m able to determine which keywords will generate searched and thus traffic to your website. Continually expanding the account with new keywords along with new negative keywords is one of the many ways I optimize accounts.
Ad Creation (Copywriting)
Writing creative and effective ads and then testing them is what will increase your click-through rate along with your conversion rate.
PPC Campaign Management
Set it & forget doesn’t exist here. I have reports coming into my inbox bright and early every morning that help me ensure that your account is getting the attention when it needs it. By optimizing bids, checking on A/B testing, cleaning up keyword list etc. is what will make the true difference in the performance of your pay per click campaign.
Measure & Optimize
If a tree falls in a forest, does it make a sound? Here’s a better question, if your website is converting but you’re not tracking it, will you know where to put your advertising dollars? The answer is NO! Before I begin any campaign, I have to ensure we have adequate conversion tracking set up that will funnel into Google Analytics. To be able to optimize your PPC campaign well and thus increase your ROAS (Return on Ad Spend), this step is a must.