You may have unique advertising goals. You may want to target a specific audience in a particular way. LinkedIn advertising could be the perfect platform to help you do this and attract customers and grow!
It’s the place to be if you want to put your ads in front of professionals. And with LinkedIn’s targeting options, you can narrow your audience very efficiently.
LinkedIn Ads Can Help You Tap Into a More Professional Audience
You can use LinkedIn advertising to target a more educated, as well as a more mature and older audience. LinkedIn users are also typically from a higher income bracket than most other social media platforms.
With these demographic targeting options, you can get as specific as reaching male or female professionals who are in their 50s, graduated from college, and earn more than $75,000 per year.
Keep in mind that you probably won’t find teenagers or blue-collar workers on LinkedIn, if that’s your target audience 😉, but LinkedIn is absolutely the place to be if you want to reach educated professionals.
LinkedIn Ads Provide Different Ads for Different Objectives
With LinkedIn ads, you can run 3 main types of advertisements.
- Text Ads: These ads show up at the top of the page on LinkedIn or on the right column. These ads drive traffic to your website and landing pages, which generate new leads for you. Be sure your landing page is relevant to your text ad and the benefits of your products are clear. Write compelling text that people will be enticed to click on.
- Sponsored Content: These ads can help capture your target audience. They can be used for lead generation and to create brand awareness. Text is still vital with this type of advert, but it is more centred around images. LinkedIn has also added a lead generation form to this type of advert. You can now capture your audience’s details right on the platform, instead of having to send them to a landing page 🙌
- Sponsored In-Mail: This type of ad is great for starting conversations with a specific type of customer or the company they work for. You can target a particular demographic and send them In-Mail messages 📬
Narrow Your Targeting Through Industry-Specific Variables
LinkedIn offers very specific options to use when you’re targeting your particular audience.
In addition to targeting demographics, LinkedIn advertising also uses industry-specific variables. These variables include job title, job function, degree type, and much more! 😮
LinkedIn wants to show your ads to people who might be interested in your product or service, based on the information in their profile. So people who work in a certain company, or have specific skills or work in a specific industry can be specifically targeted.
LinkedIn Ads Have a High Conversion Rate
LinkedIn advertising, when used the right way, can increase your conversion rates.
One advantage that I’ve already mentioned is that LinkedIn added the lead capture form to its ads so that your audience won’t have to leave the platform to become a customer.
Hubspot did a year-long study on LinkedIn ads and found that their ads convert users to leads at a 6.1% conversion rate. Other platforms have a much lower conversion rate (Google search ads come in at 2.58%). As you can see, you can have a high success rate with LinkedIn ads!
LinkedIn Ads are Worth What You Pay
You do have to spend the minimum daily budget when using LinkedIn ads. But guess what?! The minimum is only $2, which is easy for everyone to meet! 😆
Plus, on LinkedIn, you only have to pay when someone clicks on your ad and looks at it.
Although, if you’re only interested in views of your ad, LinkedIn has a special option for that! You pay per impression instead of based on clicks. You specify your daily budget, and when that runs out, LinkedIn won’t touch it until the next day when the cycle begins again.
Leverage Lead-Nurturing Possibilities
LinkedIn advertising has the added benefit of the network’s Lead Accelerator feature. This feature helps you better nurture your leads on their journey to becoming customers.
Usually, after a lead goes to your website and becomes a lead, your nurturing takes place through email marketing. Without nurturing your leads, they may not want to become a customer or client, because you won’t have that opportunity to convince them that what you offer is for them.
But with LinkedIn, your nurturing can get even better by using the Lead Accelerator feature! When using this feature, you can track your highly valued prospects and target ads specifically to them. Those prospects have already visited your website. So remarketing to them helps you better nurture those leads 🙌
Use LinkedIn advertising to reach a more professional audience through its unique formats. Explore the unique advantages of LinkedIn as compared to other networks. You can generate leads, build brand awareness, drive website traffic, and show your ads to individuals who work at specific companies.